{"id":1226,"date":"2012-01-13T09:03:24","date_gmt":"2012-01-13T07:03:24","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=1226"},"modified":"2012-01-13T09:03:24","modified_gmt":"2012-01-13T07:03:24","slug":"homo-facebookiensis","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/homo-facebookiensis\/","title":{"rendered":"Homo facebookiensis"},"content":{"rendered":"<p>Facebook ist heute das dominierende soziale Netzwerk \u2013 in der Schweiz mit rund 2.7 Millionen Mitglieder, weltweit mit knapp 800 Millionen Nutzer-Profilen [1]. Das rasante Wachstum des \u201eblauen Riesen\u201c und wie die Nutzer damit umgehen, war Thema des gestrigen 10vor10-Beitrags auf SF1. Dazu durfte ich ebenfalls meine Sicht einbringen.<\/p>\n<p>Zum Beitrag ist noch anzumerken, dass die erw\u00e4hnte Social Media-Kampagne von <a title=\"Obermutten\" href=\"https:\/\/www.facebook.com\/obermutten\" target=\"_blank\">Obermutten<\/a> eine <a title=\"Community-Report\" href=\"http:\/\/api-reports.netbreeze.ch\/report\/WebHTMLServlet?cmd=latest&amp;key=nbws6f7277ae\" target=\"_blank\">grosse Resonanz<\/a> erzielen und zahlreiche Fans gewinnen konnte, aber auch auf <a title=\"Hintergrund der Kampagne\" href=\"http:\/\/webdenker.ch\/2011\/11\/das-social-media-maerchen-obermutten-eine-replik\/\" target=\"_blank\">professionelle Unterst\u00fctzung<\/a> gesetzt hat.<\/p>\n<p>Und da 10vor10 im Beitrag auch unverfroren Werbung f\u00fcr die eigene Facebook-Page macht, erlauben wir uns dies auch: auf <a title=\"Facebook-Site\" href=\"http:\/\/facebook.com\/sml.zhaw\" target=\"_blank\">facebook.com\/sml.zhaw<\/a> gehen und ebenfalls Fan werden \ud83d\ude09<\/p>\n<p>[1] SocialBakers (2012). Facebook Statistics. Online (12.01.2012): http:\/\/www.socialbakers.com\/countries\/continents<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/10vor10\/\">10vor10<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/facebook\/\">Facebook<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/sf1\/\">SF1<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/social-media\/\">Social Media<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook ist heute das dominierende soziale Netzwerk \u2013 in der Schweiz mit rund 2.7 Millionen Mitglieder, weltweit mit knapp 800 Millionen Nutzer-Profilen [1]. Das rasante Wachstum des \u201eblauen Riesen\u201c und wie die Nutzer damit umgehen, war Thema des gestrigen 10vor10-Beitrags auf SF1. Dazu durfte ich ebenfalls meine Sicht einbringen. Zum Beitrag ist noch anzumerken, dass [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[15,178,508,519],"features":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-10vor10","tag-facebook","tag-sf1","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Homo facebookiensis - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/homo-facebookiensis\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homo facebookiensis\" \/>\n<meta property=\"og:description\" content=\"Facebook ist heute das dominierende soziale Netzwerk \u2013 in der Schweiz mit rund 2.7 Millionen Mitglieder, weltweit mit knapp 800 Millionen Nutzer-Profilen [1]. 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