{"id":11640,"date":"2022-10-17T16:30:00","date_gmt":"2022-10-17T14:30:00","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=11640"},"modified":"2022-10-17T16:30:00","modified_gmt":"2022-10-17T14:30:00","slug":"future-of-marketing-conference-am-27-10-2022-in-winterthur","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/future-of-marketing-conference-am-27-10-2022-in-winterthur\/","title":{"rendered":"Future of Marketing Conference am 27.10.2022 in Winterthur"},"content":{"rendered":"\n

In wenigen Tagen stellen wir uns wieder die Frage: Wohin geht das Marketing der Zukunft? Beim diesj\u00e4hrigen Future of Marketing (FoM)<\/a> am 27. Oktober 2022 (Einlass ab 16.30 Uhr) in Winterthur geht es um aktuelle und zuk\u00fcnftige Entwicklungen im Marketing. Im Fokus steht die Sustainability Transformation, denn vielen Unternehmen ist bewusst, dass sie nachhaltiger werden m\u00fcssen \u2013 jetzt und in Zukunft. Doch wie schaffen sie diese Transformation? Wie k\u00f6nnen sie alte Denkmuster durchbrechen, Prozesse nachhaltiger gestalten und Daten f\u00fcr nachhaltigeres Wirtschaften intelligent nutzen? <\/p>\n\n\n\n

Organisiert wird der FoM vom Institut f\u00fcr Marketing Management der ZHAW. Das Orga-Team des FoM freut sich auf den Event und trifft derzeit die letzten Vorbereitungen.<\/p>\n\n\n\n

An wen richtet sich der FoM?<\/strong><\/p>\n\n\n\n

Der FoM richtet sich in erster Linie an Marketers, die eine nachhaltige Transformation in ihrem Unternehmen aktivieren m\u00f6chten statt nur \u00abvirtue signaling\u00bb zu senden. Das heisst, Personen, die sich fragen, wie sie ihr Produkt oder ihre Dienstleistung bereits bei der Entwicklung nachhaltig gestalten k\u00f6nnen sind beim FoM genau richtig!<\/p>\n\n\n\n

Ist der FoM nur etwas f\u00fcr Marketers?<\/strong><\/p>\n\n\n\n

Die Keynotes und der Austausch beim FoM sind f\u00fcr alle Personen, die etwas mit Nachhaltigkeit zu tun haben, interessant! Auch Personen aus dem Produktmanagement, aus der Forschung oder F\u00fchrungskr\u00e4fte sind herzlich eingeladen!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Worauf d\u00fcrfen sich die Besucher des diesj\u00e4hrigen FoM besonders freuen?<\/strong><\/p>\n\n\n\n

Wir haben mit Dr. Leyla Acaroglu, Gr\u00fcndern von \u00abUnSchool \u2013 Disruptive Design\u00bb einen besonders interessanten internationalen Gast dieses Jahr dabei. Mit ihrem Wissen und ihren Erfahrungen im Bereich Nachhaltigkeit wird sie die Teilnehmenden mit neuen Inputs begeistern und inspirieren! Die ganz Wissenshungrigen k\u00f6nnen sich hier bereits einen ersten Einblick verschaffen: https:\/\/online.unschools.co\/collections\/free-content<\/a><\/p>\n\n\n\n

Was ist, wenn man am 27.10. nicht nach Winterthur kommen kann?<\/strong><\/p>\n\n\n\n

Der FoM findet dieses Jahr hybrid statt, das heisst, man kann sowohl vor Ort aber auch von \u00fcberall sonst am Event teilnehmen und den Keynotes zuh\u00f6ren.<\/p>\n\n\n\n

Wo kann man sich ein Ticket f\u00fcr den FoM besorgen?<\/strong><\/p>\n\n\n\n

Mehr zum diesj\u00e4hrigen Programm und den Tickets gibt es hier: https:\/\/shop.zhaw.ch\/smlimm3618de\/future-of-marketing-2022.html<\/a><\/p>\n

Schlagw\u00f6rter: Event<\/a>, Future of Marketing<\/a>, IMM<\/a>, Institut f\u00fcr Marketing Management<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

In wenigen Tagen stellen wir uns wieder die Frage: Wohin geht das Marketing der Zukunft? Beim diesj\u00e4hrigen Future of Marketing (FoM) am 27. Oktober 2022 (Einlass ab 16.30 Uhr) in Winterthur geht es um aktuelle und zuk\u00fcnftige Entwicklungen im Marketing. Im Fokus steht die Sustainability Transformation, denn vielen Unternehmen ist bewusst, dass sie nachhaltiger werden […]<\/p>\n","protected":false},"author":312,"featured_media":11642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,8],"tags":[172,3011,246,255],"features":[],"class_list":["post-11640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-marketing-management","tag-event","tag-future-of-marketing","tag-imm","tag-institut-fur-marketing-management"],"yoast_head":"\nFuture of Marketing Conference am 27.10.2022 in Winterthur - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/future-of-marketing-conference-am-27-10-2022-in-winterthur\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of Marketing Conference am 27.10.2022 in Winterthur\" \/>\n<meta property=\"og:description\" content=\"In wenigen Tagen stellen wir uns wieder die Frage: Wohin geht das Marketing der Zukunft? 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