{"version":"1.0","provider_name":"Marketing Management-Blog","provider_url":"https:\/\/blog.zhaw.ch\/marketingmanagement","author_name":"suva","author_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/suva\/","title":"Zielgerichtetes Marketing f\u00fcr Silver Surfer","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oFjZ2hRhbL\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/zielgerichtetes-marketing-fuer-silver-surfer\/\">Zielgerichtetes Marketing f\u00fcr Silver Surfer<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/zielgerichtetes-marketing-fuer-silver-surfer\/embed\/#?secret=oFjZ2hRhbL\" width=\"600\" height=\"338\" title=\"&#8222;Zielgerichtetes Marketing f\u00fcr Silver Surfer&#8220; &#8211; Marketing Management-Blog\" data-secret=\"oFjZ2hRhbL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Von Nico Matern Erkenntnisse der Masterarbeit von Nico Matern im Rahmen des Masterstudienganges Business Administration with Specialization in Marketing der ZHAW School of Management and Law. Der demografische Wandel schreitet voran, die Medienlandschaft ver\u00e4ndert sich fortlaufend und die Schere zwischen Arm und Reich wird gr\u00f6sser. Daher ist es von Interesse, welche wirtschaftlich interessanten Zielgruppen sich [&hellip;]","thumbnail_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/Nico-Matern-klein-683x1024.jpg"}