{"version":"1.0","provider_name":"Marketing Management-Blog","provider_url":"https:\/\/blog.zhaw.ch\/marketingmanagement","author_name":"suva","author_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/suva\/","title":"Neues Lehrbuch f\u00fcr modernes Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2JMYXm3tVw\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/neues-lehrbuch-fuer-modernes-marketing\/\">Neues Lehrbuch f\u00fcr modernes Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/neues-lehrbuch-fuer-modernes-marketing\/embed\/#?secret=2JMYXm3tVw\" width=\"600\" height=\"338\" title=\"&#8222;Neues Lehrbuch f\u00fcr modernes Marketing&#8220; &#8211; Marketing Management-Blog\" data-secret=\"2JMYXm3tVw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Marketing wandelt sich im rasanten Tempo. Auf Kundenw\u00fcnsche oder neue Technologien muss nicht nur auf der operativen, sondern auch auf der strategischen Ebene in nahezu Echtzeit reagiert werden. Welche Instrumente und Frameworks dem Marketing dabei zur Verf\u00fcgung stehen, zeigt das gerade erschienene Lehrbuch des Instituts f\u00fcr Marketing Management: \u00abMarketingmanagement. Building and Running the Business. Mit [&hellip;]","thumbnail_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2022\/02\/Buchcover.jpg"}