{"version":"1.0","provider_name":"Marketing Management-Blog","provider_url":"https:\/\/blog.zhaw.ch\/marketingmanagement","author_name":"Angela Bearth","author_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/beat\/","title":"Gamification am Institut f\u00fcr Marketing Management","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Ml9H5ydUr7\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/gamification-am-institut-fuer-marketing-management\/\">Gamification am Institut f\u00fcr Marketing Management<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/gamification-am-institut-fuer-marketing-management\/embed\/#?secret=Ml9H5ydUr7\" width=\"600\" height=\"338\" title=\"&#8222;Gamification am Institut f\u00fcr Marketing Management&#8220; &#8211; Marketing Management-Blog\" data-secret=\"Ml9H5ydUr7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Gamification, also die Anwendung von Spielelementen und \u2013prinzipien in Kontexten ausserhalb von Spielen, ist vermehrt auch am Institut f\u00fcr Marketing Management (IMM) ein Thema in der Lehre, Weiterbildung, Forschung und Dienstleistung. In diesem Blogbeitrag m\u00f6chten wir zwei spielerische Tools des Instituts f\u00fcr Marketing Management vorstellen. Das Behavioral Insights Kit ist eine Sammlung bekannter Heuristiken und [&hellip;]","thumbnail_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/10\/IMG_4786-1-300x225.jpg"}