{"version":"1.0","provider_name":"Marketing Management-Blog","provider_url":"https:\/\/blog.zhaw.ch\/marketingmanagement","author_name":"Andreas Lucco","author_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/lucc\/","title":"Dialogmarketing in der Schweiz \u2013 quo vadis?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3jR6A3Vz7O\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/dialogmarketing-in-der-schweiz-quo-vadis\/\">Dialogmarketing in der Schweiz \u2013 quo vadis?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/dialogmarketing-in-der-schweiz-quo-vadis\/embed\/#?secret=3jR6A3Vz7O\" width=\"600\" height=\"338\" title=\"&#8222;Dialogmarketing in der Schweiz \u2013 quo vadis?&#8220; &#8211; Marketing Management-Blog\" data-secret=\"3jR6A3Vz7O\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Das helvetische Dialogmarketing befindet sich im Spannungsfeld zwischen Marketing Automation, den\u00a0so genannten \u00abSozialen\u00bb Medien und letztlich dem Verst\u00e4ndnis, was Dialog wirklich ist. Wie wird Dialog in der Schweizer Marketingpraxis gelebt und wohin f\u00fchrt die Reise des Dialogmarketings? Diese Frage besch\u00e4ftigt derzeit die Fachstelle f\u00fcr Integrated Communication und Digitales Marketing am Institut f\u00fcr Marketing Management an [&hellip;]","thumbnail_url":"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/06\/Dialogmarketing-quovadis_22.06.2015.jpg"}