{"id":1596,"date":"2016-06-08T11:29:42","date_gmt":"2016-06-08T09:29:42","guid":{"rendered":"https:\/\/blog.zhaw.ch\/iam\/?p=1596"},"modified":"2016-06-08T11:31:53","modified_gmt":"2016-06-08T09:31:53","slug":"corporate-newsrooms-in-der-schweiz-die-zahlen","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/iam\/corporate-newsrooms-in-der-schweiz-die-zahlen\/","title":{"rendered":"Corporate Newsrooms in der Schweiz &#8211; die Zahlen"},"content":{"rendered":"<p>Das IAM hat mit einer Befragung versucht herauszufinden, welche Rolle Corporate Newsrooms in Schweizer Unternehmen und Verwaltungen spielen. Aus den Antworten von 77 Organisationen wird ersichtlich, dass der Corporate Newsroom in der Schweiz bereits eine beachtliche Verbreitung gefunden hat und dass der Trend in Richtung Umstellung auf einen Corporate Newsroom noch weiter anhalten wird.<br \/>\nDabei ist aber auch festzustellen, dass nicht \u00fcberall, wo von einem Corporate Newsroom die Rede ist, auch wirklich Newsroom-typische Strukturen und Abl\u00e4ufe vorhanden sind. So gaben in der Umfrage beispielsweise zehn Organisationen an, \u00fcber einen Corporate Newsroom zu verf\u00fcgen, wiesen aber nur ein bis zwei Newsroom-typische Merkmale auf. Gleichzeitig sind die f\u00fcnf in der Untersuchung als Newsroom-typisch definierten Kriterien inzwischen offenbar so relevant in der Organisation der Kommunikation, dass sie auch in Organisationen anzutreffen sind, die von sich sagen, \u00fcber keinen Newsroom zu verf\u00fcgen.<\/p>\n<p>Zur Studie von Dr. Guido Keel und Markus Niederh\u00e4user: <a href=\"https:\/\/blog.zhaw.ch\/iam\/files\/2016\/06\/IAM_CorpNewsroomSchweiz_2016.pdf\" target=\"_blank\">Corporate Newsrooms in der Schweiz \u2013 Ergebnisse einer Befragung von Schweizer Unternehmen und Verwaltungen<\/a><\/p>\n<p><em>Bild:\u00a0Newsroom Mobiliar (Bild: Mobiliar\/Michael Mey)<\/em><\/p>\n<p><!--more--><\/p>\n<p><strong>Mehr zum Thema<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.zhaw.ch\/iam\/der-corporate-newsroom-unternehmen-orientieren-sich-am-journalimus-und-der-journalismus\/\">Corporate Newsroom: Unternehmen orientieren sich am Journalimus. Und der Journalismus?<\/a><\/li>\n<li><a href=\"https:\/\/blog.zhaw.ch\/iam\/der-corporate-newsroom-unternehmen-orientieren-sich-am-journalimus-und-der-journalismus\/\">Arbeiten im Newsroom<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/iam\/tag\/corporate-newsroom\/\">Corporate Newsroom<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Das IAM hat mit einer Befragung versucht herauszufinden, welche Rolle Corporate Newsrooms in Schweizer Unternehmen und Verwaltungen spielen. Aus den Antworten von 77 Organisationen wird ersichtlich, dass der Corporate Newsroom in der Schweiz bereits eine beachtliche Verbreitung gefunden hat und dass der Trend in Richtung Umstellung auf einen Corporate Newsroom noch weiter anhalten wird. Dabei [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":1604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[61],"features":[],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikation-erforschen","tag-corporate-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Corporate Newsrooms in der Schweiz - die Zahlen - Wissen, was Kommunikation bewegt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/iam\/corporate-newsrooms-in-der-schweiz-die-zahlen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Newsrooms in der Schweiz - die Zahlen\" \/>\n<meta property=\"og:description\" content=\"Das IAM hat mit einer Befragung versucht herauszufinden, welche Rolle Corporate Newsrooms in Schweizer Unternehmen und Verwaltungen spielen. Aus den Antworten von 77 Organisationen wird ersichtlich, dass der Corporate Newsroom in der Schweiz bereits eine beachtliche Verbreitung gefunden hat und dass der Trend in Richtung Umstellung auf einen Corporate Newsroom noch weiter anhalten wird. 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