{"version":"1.0","provider_name":"Wissen, was Kommunikation bewegt","provider_url":"https:\/\/blog.zhaw.ch\/iam","author_name":"harz","author_url":"https:\/\/blog.zhaw.ch\/iam\/author\/harz\/","title":"Wenn Mitarbeitende zu Influencern werden","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9OqrJZg9S3\"><a href=\"https:\/\/blog.zhaw.ch\/iam\/wenn-mitarbeitende-zu-influencern-werden\/\">Wenn Mitarbeitende zu Influencern werden<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/iam\/wenn-mitarbeitende-zu-influencern-werden\/embed\/#?secret=9OqrJZg9S3\" width=\"600\" height=\"338\" title=\"&#8222;Wenn Mitarbeitende zu Influencern werden&#8220; &#8211; Wissen, was Kommunikation bewegt\" data-secret=\"9OqrJZg9S3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/iam\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/blog.zhaw.ch\/iam\/files\/2018\/05\/ma-als-influencer.jpg","thumbnail_width":1242,"thumbnail_height":829,"description":"SBB-Zugf\u00fchrer Markus L. staunte nicht schlecht, als sein Bettwaren-Fischer-Imitations-Video \u2013 adaptiert f\u00fcr die SBB \u2013 Mitte M\u00e4rz zu einem viralen Hit wurde. von Markus Niederh\u00e4user, Leiter Weiterbildung und Prof. Dr. Nicole Rosenberger, Professorin f\u00fcr Organisationskommunikation und Management, beide am IAM Eigentlich hatte er ja nur f\u00fcr die Generalversammlung des Verbands Schweizer Lokf\u00fchrer und -Anw\u00e4rter (VSLF) [&hellip;]"}