Entrepreneurial Opportunity: An Illusion?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Jeder erfolgreiche Unternehmer kennt seine Gesch\u00e4ftsopportunit\u00e4t, bevor er sein Start-up gr\u00fcndet. Richtig? Erkko Autio vom Imperial Collage London stellt zurecht die Frage: Wie k\u00f6nnen wir wissen, dass es eine Opportunit\u00e4t im Markt gibt, bevor wir sie tats\u00e4chlich ausprobiert haben? Der Lean-Startup Ansatz mag eine neue Antwort auf diese Frage geben…: zu Erkko Autio’s lohnenswertem Artikel: […]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10],"tags":[],"features":[],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-entrepreneurial-skills"],"yoast_head":"\n
Gibt es die "entrepreneurial opportunity" tats\u00e4chlich? - Entrepreneurship\u00ad@zhaw Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gibt es die "entrepreneurial opportunity" tats\u00e4chlich?\" \/>\n<meta property=\"og:description\" content=\"Jeder erfolgreiche Unternehmer kennt seine Gesch\u00e4ftsopportunit\u00e4t, bevor er sein Start-up gr\u00fcndet. Richtig? Erkko Autio vom Imperial Collage London stellt zurecht die Frage: Wie k\u00f6nnen wir wissen, dass es eine Opportunit\u00e4t im Markt gibt, bevor wir sie tats\u00e4chlich ausprobiert haben? Der Lean-Startup Ansatz mag eine neue Antwort auf diese Frage geben…: zu Erkko Autio’s lohnenswertem Artikel: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\" \/>\n<meta property=\"og:site_name\" content=\"Entrepreneurship\u00ad@zhaw Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-13T07:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-13T07:56:01+00:00\" \/>\n<meta name=\"author\" content=\"Adrian M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian M\u00fcller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\"},\"author\":{\"name\":\"Adrian M\u00fcller\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709\"},\"headline\":\"Gibt es die „entrepreneurial opportunity“ tats\u00e4chlich?\",\"datePublished\":\"2015-08-13T07:54:55+00:00\",\"dateModified\":\"2015-08-13T07:56:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\"},\"wordCount\":73,\"commentCount\":0,\"articleSection\":[\"Entrepreneurial Skills\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\",\"url\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\",\"name\":\"Gibt es die \\\"entrepreneurial opportunity\\\" tats\u00e4chlich? - Entrepreneurship\u00ad@zhaw Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/#website\"},\"datePublished\":\"2015-08-13T07:54:55+00:00\",\"dateModified\":\"2015-08-13T07:56:01+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gibt es die “entrepreneurial opportunity” tats\u00e4chlich?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/\",\"name\":\"Entrepreneurship\u00ad@zhaw Blog\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709\",\"name\":\"Adrian M\u00fcller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg\",\"url\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg\",\"contentUrl\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg\",\"caption\":\"Adrian M\u00fcller\"},\"description\":\"Als Leiter des Centers for Innovation & Entrepreneurship an der ZHAW School of Management & Law forscht und lehrt Adrian M\u00fcller in den Bereichen Foresight, Entrepreneurship und Business Innovation. Adrian ist Start-Up Trainer im Programm \\\"CTI Entrepreneurship powered by Technopark Z\u00fcrich\\\" und Coach von Junggr\u00fcnderinnen und -gr\u00fcndern im Creative Business Accelerator der ZHAW. Zuvor arbeitete er als Strategie- und Organisationsberater und gr\u00fcndete er das Programm \\\"Trends\\\" im Master of Arts in Design der Z\u00fcrcher Hochschule der K\u00fcnste (ZHdK). Adrian promovierte \u00fcber Strategic Foresight am Lehrstuhl f\u00fcr Strategisches Management der Universit\u00e4t St.Gallen (HSG).\",\"sameAs\":[\"http:\/\/www.cie.zhaw.ch\"],\"url\":\"https:\/\/blog.zhaw.ch\/entrepreneurship\/author\/muad\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gibt es die \"entrepreneurial opportunity\" tats\u00e4chlich? - Entrepreneurship\u00ad@zhaw Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/","og_locale":"de_DE","og_type":"article","og_title":"Gibt es die \"entrepreneurial opportunity\" tats\u00e4chlich?","og_description":"Jeder erfolgreiche Unternehmer kennt seine Gesch\u00e4ftsopportunit\u00e4t, bevor er sein Start-up gr\u00fcndet. Richtig? Erkko Autio vom Imperial Collage London stellt zurecht die Frage: Wie k\u00f6nnen wir wissen, dass es eine Opportunit\u00e4t im Markt gibt, bevor wir sie tats\u00e4chlich ausprobiert haben? Der Lean-Startup Ansatz mag eine neue Antwort auf diese Frage geben…: zu Erkko Autio’s lohnenswertem Artikel: […]","og_url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/","og_site_name":"Entrepreneurship\u00ad@zhaw Blog","article_published_time":"2015-08-13T07:54:55+00:00","article_modified_time":"2015-08-13T07:56:01+00:00","author":"Adrian M\u00fcller","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Adrian M\u00fcller"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/"},"author":{"name":"Adrian M\u00fcller","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709"},"headline":"Gibt es die „entrepreneurial opportunity“ tats\u00e4chlich?","datePublished":"2015-08-13T07:54:55+00:00","dateModified":"2015-08-13T07:56:01+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/"},"wordCount":73,"commentCount":0,"articleSection":["Entrepreneurial Skills"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/","url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/","name":"Gibt es die \"entrepreneurial opportunity\" tats\u00e4chlich? - Entrepreneurship\u00ad@zhaw Blog","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/#website"},"datePublished":"2015-08-13T07:54:55+00:00","dateModified":"2015-08-13T07:56:01+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/gibt-es-die-entrepreneurial-opportunity-tatsaechlich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/entrepreneurship\/"},{"@type":"ListItem","position":2,"name":"Gibt es die “entrepreneurial opportunity” tats\u00e4chlich?"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/#website","url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/","name":"Entrepreneurship\u00ad@zhaw Blog","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/entrepreneurship\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/#\/schema\/person\/d1d767601fe3ef1b814f272524867709","name":"Adrian M\u00fcller","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg","url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg","contentUrl":"https:\/\/blog.zhaw.ch\/entrepreneurship\/files\/2013\/11\/Signor-Rossi-150x150.jpg","caption":"Adrian M\u00fcller"},"description":"Als Leiter des Centers for Innovation & Entrepreneurship an der ZHAW School of Management & Law forscht und lehrt Adrian M\u00fcller in den Bereichen Foresight, Entrepreneurship und Business Innovation. Adrian ist Start-Up Trainer im Programm \"CTI Entrepreneurship powered by Technopark Z\u00fcrich\" und Coach von Junggr\u00fcnderinnen und -gr\u00fcndern im Creative Business Accelerator der ZHAW. Zuvor arbeitete er als Strategie- und Organisationsberater und gr\u00fcndete er das Programm \"Trends\" im Master of Arts in Design der Z\u00fcrcher Hochschule der K\u00fcnste (ZHdK). Adrian promovierte \u00fcber Strategic Foresight am Lehrstuhl f\u00fcr Strategisches Management der Universit\u00e4t St.Gallen (HSG).","sameAs":["http:\/\/www.cie.zhaw.ch"],"url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/author\/muad\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":2,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/posts\/324\/revisions\/326"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/tags?post=324"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-json\/wp\/v2\/features?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}