{"version":"1.0","provider_name":"Entrepreneurship\u00ad@zhaw Blog","provider_url":"https:\/\/blog.zhaw.ch\/entrepreneurship","author_name":"Alex von Siebenthal","author_url":"https:\/\/blog.zhaw.ch\/entrepreneurship\/author\/vons\/","title":"Das M\u00e4rchen vom Business Plan","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LpLY1SMY20\"><a href=\"https:\/\/blog.zhaw.ch\/entrepreneurship\/das-maerchen-vom-business-plan\/\">Das M\u00e4rchen vom Business Plan<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/entrepreneurship\/das-maerchen-vom-business-plan\/embed\/#?secret=LpLY1SMY20\" width=\"600\" height=\"338\" title=\"&#8222;Das M\u00e4rchen vom Business Plan&#8220; &#8211; Entrepreneurship\u00ad@zhaw Blog\" data-secret=\"LpLY1SMY20\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/entrepreneurship\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Meistens beginnt er mit einer Kurzfassung einer brillanten Idee, die in den nachfolgenden Seiten durch Erl\u00e4uterung der Strategie, einer Kampfansage an die Konkurrenz, einem Bild des Traumkunden und einem Rattenschwanz mit Zahlensalat bekr\u00e4ftigt werden soll. Die Rede ist vom Business Plan."}